Semalt: Zida Zamphamvu Kwambiri pa Bizinesi


Mpikisano pamsika wa e-commerce ukukulira, ndipo ngakhale makampani amphamvu kwambiri, nthawi ndi nthawi, ayenera kuyang'anira kutchuka kwawo pa intaneti.

Chifukwa chake, pali zosankha zambiri za akatswiri omwe amayendetsa mawebusayiti amakampani akuluakulu, komanso mabulogu a novice omwe akungoyamba kukopa owerenga atsopano.

Kaya ndinu katswiri kapena woyamba kumene, olimbana nawo sangadikire. Chifukwa chake, khalani woyamba kukonza malingaliro anu pa intaneti: SEO ndikofunikira kwa inu!

Zowonadi, SEO ndi njira yovuta yomwe imafuna kugwiritsa ntchito zida zowonjezera. Pazaka zingapo zapitazi, Semalt adayika zida zabwino zowunikira kuti apange njira zoyenera za SEO m'makampani anu. M'tsogolo layandikira. Chifukwa chake, onetsetsani kuti tsamba lanu likuwongolera lero.

Dziwani apa zida ndi malingaliro a Semalt ofunika kwambiri omwe angakuthandizeni kupititsa patsogolo tsamba lanu mu injini zosaka zapamwamba: SERP - CONTENT - GOOGLE WEBMASTERS - PAGE SPEED

SERP (Tsamba La Zotsatira Zosaka)

Gawo la SERP limaphatikizapo zida zogwiritsira ntchito kuwunika kwa webusayiti. Dziwani mawu osakira omwe tsamba lanu limapeza, pezani masamba anu oyendetsa magalimoto, ndikuwona malo awo pazotsatira zosaka. Onani njira zopikisana ndi omwe akupikisana nawo kuti apange njira yabwino yolimbikitsira.

Mawu osakira mu TOP

Ripoti ili likuwonetsa mawu ofunikira omwe tsamba lanu limapezeka mu zotsatira zakusaka kwa Google, masamba omwe ali pamasamba, ndi malo awo a SERP amawu amodzi.

Phatikizanipo magawo ang'onoang'ono: mutha kusanthula madera anu apakatikati ndi magawo ang'onoang'ono kapena kuwasankha kuti angapeze tsambalo lokhalo loyambira lokha.

Kusaka: Izi ndi injini zakusaka zomwe zalemba kale tsamba lanu patsamba limodzi. Mndandandawu umakonzedwa mu kutsikira kwa chiwerengero cha mawu osakira.
Zotsatira zikuwonetsa:
  • Chiwerengero cha mawu osakira ku TOP: Mugawo lino, mudzakhala ndi tchati chomwe chikuwonetsa kuchuluka kwa mawu osakira ku TOP pakapita nthawi. Zimakuthandizani kuti muwone kusintha kwa kuchuluka kwa mawu osakira omwe tsambalo limapeza mu Google TOP 1-100 zotsatira zakusaka.
  • Kugawidwa kwa mawu ndi TOP: Apa, mutha kupeza mawu osakira omwe masamba awebusayiti amapezeka mu Google TOP -1-100 zotsatira zakusaka, kupatula tsiku lakale.
  • Kuyika pamawu osakira: apa pali tebulo lomwe limawonetsa mawu ofunikira kwambiri patsamba latsamba la Google pazotsatira zakusaka za Google. Mutha kupeza malo awo a SERP a masiku osankhidwa ndi momwe asinthira, kusiyana ndi nthawi yapita.

    Mutha kuyesa kusefa pazomwezo patebulopo m'njira zosiyanasiyana:

    • Mawu osakira kapena gawo lake
    • Ulalo kapena gawo lake
    • TOP 1-100
    • Maudindo asintha
Mwachitsanzo, mutha kusefa masamba onse omwe ali ndi mawu ofunika omwe ali ndi mawu akuti '' gulani '' ndikukhala ndi malo a TOP-1 pazotsatira zakusaka.  
Gome ili likuwonetsani inu:
  • Mawu ofunikira omwe tsamba lawebusayiti limapeza mu zotsatira za kusaka kwa Google
  • Ulalo wamasamba omwe ali patsamba lanu ndi malo awo a SERP a keyword.
  • Tsamba lawebusayiti mu Google TOP yotsogola ndi mawu ofunikira tsiku lodziwika.
  • Chiwerengero cha kusaka mwezi uliwonse kwa mawu osakira mumajini osakira a Google.

Masamba Opambana

Mu gawo ili, mupeza masamba omwe amayendetsa gawo lalikulu kwambiri la organic patsamba lanu. Yang'anirani mosamalitsa kwa iwo: konzani zolakwika zawo za patsamba la SEO, onjezani zosiyananso, ndikulimbikitsa masamba awa kuti apeze kuchuluka kwamagulu kuchokera pakusaka kwa Google. Pakati pa izi, zotsatira zake zikuwonetsa:

Masamba abwino pakapita nthawi: mupeza tchati chosonyeza kusintha kwamasamba mu Google TOP kuzungulira polojekitiyo. Kenako pakusintha pamiyeso, mutha kuwona zomwe zachitika sabata limodzi kapena mwezi umodzi.

Kusiyanitsa: apa, mutha kupeza mawebusayiti mu Google TOP 1-100 zotsatira zakusaka, mosiyana ndi tsiku loyambirira.

Masamba osindikizidwa ammasamba: apa, tchati chikuwonetsa kusintha kwa kuchuluka kwa mawu osankhidwa omwe masamba asankhidwa adalembedwera mu Google TOP kuzungulira kwa polojekitiyo.

Opikisana

Gawoli, mupeza mawebusayiti onse omwe ali mu Google TOP 1-100 kwa mawu osakira ofanana ndi omwe tsamba lanu lawebusayiti ili. Dziwani zomwe tsamba lanu limasankha pakati pa omwe mumachita nawo mpikisano ndi kuchuluka kwa mawu onse ofunikira mu TOP-100

ZOTSATIRA

Phunzirani ngati Google amasamalira tsamba lanu ngati tsamba lapadera kapena ayi. Apa mutha kuwona kuchuluka kwazomwe mumagwirizana ndi zomwe muli nazo, kudziwa kuti ndi magawo ati a zolembedwa omwe amafotokozedwa bwino, ndikuyang'ana kochokera komwe adayambira.

Tsatanetsatane wapadera

Dziwani ngati Google imakonda kugwiritsa ntchito tsamba lanu ngati tsamba lapadera kapena ayi. Ngakhale mukutsimikiza kuti zomwe zili zanu ndi zapadera, zitha kukhala kuti zidalembedwa ndi winawake. Ndipo ngati masamba ena ali ndi zomwe zili patsamba lanu adawonetsedwa posachedwa kuposa anu, Google imawona ngati gwero lenileni, pomwe tsamba lanu lidzalembedwera. Dziwani kuti kuchuluka kwa masamba obwereza obwereza kungayambitse zilango za Google.

Cholinga chachikulu cha tsamba loyang'ana palokha

Cholinga chachikulu cha tsamba lodziwikiratu ndi kudziwa zinthu zomwe zabedwa ndi omwe akupikisana nawo, komwe kulembedwa kumatha kupita, ndipo tsamba lanu limangokhala lolemba ndipo simudzakhala malo apamwamba.

Kutsimikizira kumachitika mu magawo atatu ang'onoang'ono. Choyamba, mumawonetsa adilesi ya tsambalo, mu gawo la URL, ndiye kuti mukuwonetsa ngati mukufuna kutsimikizira kwanu padziko lonse lapansi (google.com (All) - International) kapena mu tsamba la French (google.fr (French) lokha - France), ndipo tsopano mukuyambitsa chitsimikizo ndikanikiza batani CHECK yobiriwira. Tizisanthula ndikuwonetsa magawo onse.

Kenako, mutha kuyang'ana gawo lililonse palimodzi!

81-100% wapadera

Makina osakira ayenera kuti ali ndi tsambali. Masamba tsambali akhoza kukula osasankhidwa pa SERP.

51-80% yapadera

Makina osakira mwina amawona zomwe zalembedwa patsamba lino. Masamba tsambali akhoza kukula kapena, osachepera, sangawonongeke. Kuti mulimbikitse tsamba lanu, pangani zatsopano ndizothandiza.

0-50% wapadera

Makina osakira mwina amawona zomwe zili patsamba lino ngati zolemba. Kukula kwa malo ake sikwachidziwikire. Muyenera kusintha zomwe muli nazo pano ndi zina zapadera.

Pambuyo pazigawo zonsezi, mutha kuwonanso mu zotsatira zanu zazikulu ziwiri, zomwe ndi:

Zambiri: Apa, mutha kupeza zolemba zonse zomwe Googlebot imawona patsamba lawebusayiti. Magawo obwereza amaphatikizidwa.

Zomwe zili zenizeni: Pano, mawebusayiti omwe Google amachita ngati magwero oyambira omwe aperekedwa adalembedwa patsamba ili. Kenako, mutha kuyang'ana kuti ndizomwe zili patsamba lililonse patsamba lililonse.

Dziwani kuti mutha kukumana ndi gulu la Semalt pa mafunso aliwonse okhudzana ndi yankho lasiyanasiyana ndi tsamba lanu.

GOOGLE WEBMASTERS

Sinthani mawebusayiti angapo pogwiritsa ntchito mawonekedwe athu ogwiritsa ntchito. Tumizani zigawo zanu kapena maulalo ena ku Google ndikutsata zomwe akuchita mosavuta. Onetsetsani kuti mukupanga akaunti ya Google kuti mufikire gawo la Google Webmasters.

Mwachidule

Google webmaster ndi ntchito yomwe imawonetsa momwe tsamba lanu limawonekera muzotsatira zakusaka kwa Google ndikukuthandizirani kuzindikira zovuta. Patsamba lino, mutha kutumiza tsamba lanu ndi masamba onse mndandanda wonse ndikupempha kuti afotokozere zomwe zikuwonetsedwa ndi Google.

Chuma chili: Sulani zotsatira ndi ulalo kapena gawo lake. Mutha kupeza maulalo a URL omwe alibe kapena alibe mawu enieni komanso machesi enieni a URL.

Kachitidwe

Izi zitsulo zikuwonetsa momwe tsamba lanu limathandizira. Mutha kuziwona kwa tsiku kapena nthawi yofanana ndikufanizira zomwezo. Ntchitoyi imathandizira kuzindikira zomwe zili ndi tsamba lanu komanso zolakwika zomwe zimalepheretsa kuti zigawidwe mu TOP 1

Sitemaps

Pachotse ichi, mutha kutumiza zomwe zili patsamba lanu ku Google kuti muwone mndandanda uti womwe udawonetsedwa ndi omwe ali ndi zolakwika. Sankhani domain kuti muwone mndandanda wamndandanda.

TSAMBA LAKUTI

Onani ngati tsamba lanu limakwaniritsa zomwe Google mukufuna. Apa mupatsidwa chidziwitso cha zolakwika zomwe zilipo zomwe ziyenera kukhazikitsidwa komanso malangizo a momwe angapangire bwino tsambalo lanu.

Chifukwa chiyani kuthamanga kwa tsamba ndikofunikira?

Liwiro lomwe tsamba lawebusayiti limapereka lili lofunikira. Kutumiza nthawi yayitali kumakhudza malo pazotsatira. Yandex ndi Google amakonda zinthu zachangu.

Nthawi yoyatsira kwambiri ndi masekondi 2-3. Yabwino - nthawi yogwiritsa ntchito ogwiritsa ntchito ndi masekondi 0.5.

Masiku ano, omvera ambiri pa intaneti amagwiritsa ntchito zida zam'manja poyendera masamba. Ndipo ali ndi njira zopitira pang'onopang'ono komanso zogwiritsira ntchito mkati kuposa makompyuta anu.

Aliyense amadziwa kuti tsamba lowerengera ndi loipa. Ngati tsamba limatsika nthawi ndi nthawi, alendo amakhala ndi mavuto akulu kuthetsa ntchito zawo, ndipo pamwamba pa izi, zimangokwiyitsa.

Koma ngakhale zinthu zomwe zili ndi tsamba la webusayiti ndizachilendo, kuchedwa pang'ono kuwonetsa tsambalo kumapangitsa kuti omvera asokonekere komanso kutsika kwake.

Akatswiri azogulitsa pa intaneti awona kuti kuthamanga kotsitsa kukatsika ndi 100 ms, malonda awo amathothoka ndi 1%.

Chifukwa chake, vuto la kuthamanga kwa tsamba likuyenera kuthetsedwa nthawi zingapo.

Ndipo pa chifukwa chabwino, Semalt adapanga chida chofufuzira cha Page liwirochi kuti chiziwunika magawo onse okhudzana ndi kuthamanga kwa tsamba ndi masamba ena: Dziwani momwe zimagwirira ntchito.

Tsamba lothamanga

Katswiri wofufuza mwachangu tsamba amagwiritsidwa ntchito kuti adziwe ngati nthawi yanu yolembe patsamba lanu ikukwaniritsa zosowa za injini zosakira za Google. Imafotokozanso zolakwitsa kuti zikonzedwe ndipo zimabwera ndi kusintha komwe kungapangidwe kuti muthe kugwiritsa ntchito nthawi yanu patsambalo.

Pambuyo pa kusanthula, mumalandira lipoti la mtundu wa kompyuta, komanso mtundu wa mafoni.
Zotsatira zonse, mudzawona:

Nthawi yokweza masamba : kuchuluka kwa nthawi kumatenga kuti tsambalo lizigwiritsa ntchito mokwanira.

Kufufuza kopambana: Chiwerengero cha zolembedwa zomwe tsamba lanu latsamba zidayenda bwino.

Zolakwika kukonza: kukonza zolakwika izi kumathandizira tsamba lanu kutsamba liwiro mwachangu

Ndi Semalt, mutha kupemphanso kuyankhulana kwaulere ndikupeza momwe mungasinthire tsamba lanu: